Publishing house Radiotekhnika

"Publishing house Radiotekhnika":
scientific and technical literature.
Books and journals of publishing houses: IPRZHR, RS-PRESS, SCIENCE-PRESS

Тел.: +7 (495) 625-9241


System Tools of Branding


D.A. Martasov

We found the main content of the concept of "branding" and a basic criteria of assessment of brand equity. Describes the factors influencing the formation of brands. Built the system of tools of branding trade mark. Constructed distribution tools of trade mark. Shows the dynamics of economic indicators of the food industry, for which defines the system of branding tools

© Издательство «РАДИОТЕХНИКА», 2004-2017            Тел.: (495) 625-9241                   Designed by [SWAP]Studio