A case study of market equilibrium of the franchise system (FS) is closely related to the availability of prices, providing a balance of supply and demand. The current state of the problem is characterized by the fact that together with the classical models of market equilibrium «non-classical» models with the number of optimality criteria are developed and studied. The special feature of the studies in this line is consideration of the competitive equilibrium situation, that is, a situation involving different elements of the FS with decentralized control, having conflicting interests, and the decision comes down to a conflict game model.
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